Haymarket Media Group apps now powered by Jellyfish’s MagazineCloner platform

Haymarket Media Group have announced that the apps for their iconic motoring portfolio - Classic & Sports Car, Autosport and What Car? - will now be powered by the Jellyfish owned MagazineCloner digital publishing platform.

MagazineCloner powers hundreds of publishers’ magazine apps and offers a multi-platform solution on iOS, Google Play and Amazon. It is also the engine behind the Pocketmags digital magazine newsstand.

Utilising MagazineCloner’s recently launched ‘v6’ branded app, Haymarket’s TheMagazineShop customers will also now be able to enjoy their content on android devices and web for the first time. Each app offers more than 7 years worth of back issues and a raft of new features including instant reading.

Publisher, Charlene Harry, commented: “When we were looking to move our digital magazine offering to a new partner, it was an easy choice to bring that all under one roof with Jellyfish, after having worked with them successfully over several years on our subscriptions marketing. The new apps are a welcome upgrade for all our Automotive brands and to now be able to reach audiences on Android devices is an exciting opportunity.”

Head of Product at Jellyfish, Patrick Knight, commented: “We have worked closely with Haymarket for a number of years on their subscription marketing, magazine.co.uk and on the Pocketmags newsstand. We’re delighted to be further deepening that relationship by now powering their branded apps. We look forward to working together to further increase their digital edition revenues.”