Creative Head chooses Jellyfish

Creative HEAD, ‘the leading magazine for hair professionals in the UK and Ireland’, has chosen Jellyfish to power its re-launched digital edition.

With an increasing number of readers accessing its digital edition on smartphones, publisher Alfol was looking for a mobile-friendly, branded solution for Creative HEAD, and sister titles Creative HEAD Ireland and Runway.

The new web library offering at digital.creativeheadmag.com provides just that, with each title now benefiting from an easy to read article format, viewable within the edition reader or as web articles. Readers can also search across editions going back to 2021.

The titles also take full advantage of the additional multimedia capabilities, with newly digital-only Runway in particular packed with immersive video and gallery content.

Patrick Knight, Jellyfish Head of Product said: “We’ve really enjoyed working with the Creative HEAD team to deliver a digital reading experience which works for their mobile-first audience. As well as an enhanced smartphone reading experience, the addition of exclusive multimedia is a great value add.”

Amanda Nottage, Creative HEAD Editorial Director, added: “Our audience are business owners looking for essential support and information, but at their hearts they are creative people, and so our content needs to be super engaging and visual. Jellyfish has helped us amplify our titles with all this in mind, splicing in video, galleries, playlists… it’s spot on for digital-savvy readers.”