Hearst Magazines UK

Hearst UK publishes 15 leading magazines including Red, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Hearst describe their brands as beacons of positivity and trust in the lives of millions of consumers, energising them to take action and improve their lives.

They use Jellyfish Connect to run extensive subscription marketing campaigns for their brands. Their magazines are actively promoted and sold on magazine.co.uk and Pocketmags, and they use our ABC-accredited digital edition reporting platform to generate consolidated digital edition reports.

What the client says
We participated in a number of promotional campaigns across magazine.co.uk including January/Mega Sale, Mother’s Day, Easter, Father’s Day and dedicated Bank Holiday campaigns. Our exposure has been maximised through placements across site-wide ads, category page banner ads, top title positions, social posts and inclusion in dedicated campaign emails.

The results for the brands included in these campaigns has been fantastic - in some cases we have seen more than a 200% uplift in subscription volumes compared to previous years where we did not run promotions, and more than a 50% increase for the majority of titles. As a result, we will continue to participate in magazine.co.uk promotions as this provides us with exceptional exposure for our brands.
  
Digital Marketing Manager - Hearst UK

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