News & Views

Jellyfish expands its service offering for publishers

Jellyfish Connect’s operations are to be merged into the core Jellyfish business so it can provide publishing clients with easier access to the whole suite of digital products and services.

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Consumer behaviour on magazine.co.uk in 2018

Read about some interesting consumer insights on magazine.co.uk in 2018.

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World Cup of Magazines Promotion Review

See the final stats from the successful World Cup of Magazines promotion run on magazine.co.uk and Pocketmags

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What's been your key take-away from Digital Connections 2018

Here are some of the key take-aways from our clients at the latest Digital Connections 2018.

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Subscription boxes. A new revenue stream for publishers.

Managing Director Carola York discusses the growth in the subscription box market and this as a new potential revenue stream for publishers.

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Redefining mobile optimisation

Thomas Twigg, Co-Founder of The ASO Co. shares the importance of mobile optimisation for apps and what publishers should be doing to improve ranking and visibility on the app store platforms.

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Testing is dead. Long live testing!

Head of Digital Marketing, Matt Read challenges our thinking on current campaign testing and how we should embrace new approaches to testing our digital marketing campaigns.

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Getting the most out of magazine.co.uk and Pocketmags

Claire Martin, Head of Operations at Jellyfish Connect, shares how publishers can maximise their sales through magazine.co.uk and Pocketmags.

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What’s new in magazine subscriptions: the publisher perspective

Jon Bickley, CEO of Anthem Publishing, Seema Kumari, Digital Marketing Director at Hearst Magazines, and Jo Adams, Marketing Director at New Scientist chat with Patrick Knight, Head of Client Services at Jellyfish Connect about the latest subscription developments from their perspective.

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Magazine online trends in 2018

Gareth Neville and Charlotte Plastow from Hitwise talk through the latest data and online trends for magazines within the UK market at Digital Connections 2018.

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Pocketmags World Cup of Magazines Winner

Read our interview with Ken McDonald, Director of iScot magazine, about their World Cup of Magazines win and how he utilises the Pocketmags back-office to obtain new digital subscribers.

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Why should I allow Jellyfish Connect to bid on my brand?

Kate Ashley, Senior Digital Marketing Manager explains the importance of brand bidding as part of the Jellyfish Connect digital strategy.

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Almost a fifth of UK consumers have ordered a subscription box in the past six months

uOpen conducted an online survey of 2,008 UK respondents through Censuswide.

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uOpen, the UK's first subscription box marketplace launches

Jellyfish Connect is very excited and proud to announce that uOpen.com, the UK’s first subscription box marketplace has launched.

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6 tips for improving your email deliverability

Jimmy Coppin, Senior Email Marketing Executive manages email campaigns for both magazine.co.uk and pocketmags. He shares his top tips on improving email deliverability.

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Dynamic Search Ads increased magazine.co.uk sales by 35%

Josh Hyatt, Senior Digital Marketing Manager, shares this short but powerful case study on using Dynamic Search Ads for indexing products on magazine.co.uk

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What are your biggest challenges over the next 12 months?

Listen to some subscription box owners on what their business challenge is over the next 12 months?

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How to keep your subscribers.

Stacey Cann, independent subscription consultant and Jellyfish Trainer talks through how subscription box businesses can retain their acquired customers and reduce churn.

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Turning Search into Subscriptions

Matt Read, Head of Digital Marketing at Jellyfish Connect looks at the digital landscape for subscription box businesses and how best to market them.

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uOpen, the UK's first subscription box marketplace

Carola York, introduces the uOpen, the UK's first subscription box marketplace.

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Hear from our subscription box panel at uOpen Insights Event

Hear from our four panelists about their subscription box business at uOpen Insights.

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What millions of online conversations can tell us about subscription boxes

Philip Agnew shares Brandwatch data on what millions of online conversations can tell us about subscription boxes.

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Key Trends in the UK subscription box industry by Hitwise

Becky Postlethwaite from Hitwise shared key trends on the UK subscription box market.

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Why are subscription boxes well received by consumers?

We asked some owners of subscription box businesses why they think the subscription box proposition is being well received by consumers?

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Carola York welcomes everyone to uOpen Insights the first subscription box event

Managing Director Carola York welcomes all the subscription box businesses attending the first uOpen Insights event at The Shard.

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Jellyfish Connect launches its first subscription box business event - uOpen Insights

Jellyfish Connect held its first subscription box business event 'uOpen Insights' at the Shard on 22nd Feb 2018.

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How to use content effectively in your PPC strategies

Josh Hyatt, Senior PPC Strategist ran a breakfast meeting for PPA members on how to use content effectively in your PPC strategies.

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Jellyfish Connect will be powering Dazed Magazine’s new digital offering

Jellyfish Connect is delighted to announce that they will be powering Dazed Magazine’s new digital edition offering.

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Don’t underestimate the impact of trial subscription offers

Ruth Delany, Senior Account Manager shares some interesting results on trial subscription tests and discusses the risks and rewards of this price strategy.

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Digital Connections 2017 highlights

Thank you to everyone who attended and contributed to such an inspiring day. Here's a few highlights of the day. #digiconnect17

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How ecommerce, branded products and digital advertising can boost publisher's revenue

Bianca Perry, Hearst Magazines UK, Matthew Read, Jellyfish Connect and Gerard O’Brien, Motor Sport Magazine discuss how their brands have diversified to boost revenues.

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Unlocking the full potential of email marketing automation

Gavin Laugenie, Digital Strategist from Dotmailer, unlocks the full potential of email marketing automation.

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GDPR. What it really means for subscription marketers

Karima Saini, from Associate, Opt-4 Ltd outlines what GDPR really means for subscription marketers.

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Twitter: Be what's happening

Chris Bailes from Twitter shares trends and the latest tools available on Twitter.

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2017 Learnings: Top tips for maximising subscription sales

Patrick Knight, Head of Client Services and Claire Martin, Head of Operations at Jellyfish Connect share the key learnings from 2017 for both print and digital subscription marketing.

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Building your brand in the digital age with Google

Charles Lorigan from Google shows the importance of building your brand in the digital age.

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Why is it important to take an omni-channel approach to marketing?

Matthew Read, Head of Digital Marketing, Jellyfish Connect illustrates why is it important to take an omni-channel approach to marketing?

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Working with publishers and the Audience Network

Stephen Webb, Director, Facebook Marketing Science, Facebook, shares the latest features and benefits of the Audience Network.

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What's new in print and digital subscriptions? Find out from our panel of publishers.

See our first publisher panel share their latest marketing strategies for print and digital subscriptions.

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Jellyfish Connect Overview and Key Industry Trends

Carola York, Managing Director of Jellyfish Connect, kicks off Digital Connections 2017 and shares key industry trends for the year.

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The Mindboggling World of PPC Acronyms… or the MWOPA

Matt Read, Head of Digital Marketing shares a “cheat sheet” for PPC acronyms that can be anonymously studied and used to avoid those awkward mind blanks.

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5 top tips on preparing your App for the iOS11 update.

Joao Choca, from Client Services shares his important tips on preparing your App for iOS 11.

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Jellyfish Connect mentors students in ACE training programme

Carola York, MD of Jellyfish Connect mentors on Association of Circulation Executives training programme.

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Jellyfish Connect work with Mail Newspapers

Jellyfish Connect are pleased to announce that we have begun working in partnership with Mail Newspapers, part of DMG to help grow subscription volumes for their digital only offering; Mail Plus.

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Next version of iOS is coming very soon!

Head of Technology, Adam Osborn shares what to expect from Apple's iOS11 update and the benefits to publishers.

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Google joins forces with the Coalition for Better Ads

Google discuss how they are working with the Coalition for Better Ads to help publishers understand how the Better Ads Standards apply to their own sites.

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Pinterest for Business: The Basics

Digital content specialist, Felicity Mikellides shares a guide to getting started on Pinterest.

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Top 5 Tips for App Store Optimisation

Strategic Development Director, Patrick Knight shares his top 5 tips on App Store Optimisation.

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Apple Price Tier Change - Important Information

As you may have seen in the news, Apple recently changed their price tiers and this saw the GBP£ price for each Apple tier increase. Please read if you want to change your prices.

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Programmatic Advertising for Publishers

Programmatic Advertising. In terms of digital marketing it’s the buzz word of 2016. All the cool kids are talking about it, it’s the in-thing and everyone’s doing it!

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