SUBSCRIPTION MARKETING EXPERTISE
Boost subscription volumes through digital marketing on a risk-free, Cost per Acquisition basis.
Jellyfish CoNNect run digital marketing campaigns for a wide range of consumer and B2B publications which direct high quality, paid-for traffic to a bespoke built subscription site that leads prospects through a streamlined journey towards signing up as a print, digital or print/digital bundle subscriber. Digital marketing channels used include PPC search (Google & Bing!), display advertising (Google Display Network, Yahoo Gemini, Outbrain, Taboola, GSPs etc.), social media advertising (Facebook, LinkedIn, Twitter, YouTube etc.) and email.
CEO, Jellyfish Group
When Rob joined the company in 2005 the Jellyfish brand was born. His initial growth strategy for the business was to focus on PPC and this led Jellyfish becoming the UK’s leading agency dedicated to paid search. The recognition of the convergence of devices and channels then inspired Rob to evolve the agency and its digital offering to create perfect digital consumer journeys for Jellyfish clients. Rob’s passion for digital marketing is infectious and he actively shares his thinking with his team, fellow industry players and online marketers through industry bodies and press.
Carola joined Jellyfish in 2012 following 25 years working for publishers including The Spectator, EMAP, TSL Education, The Economist and IPC in the UK, Hong Kong and Singapore. She has been Chairman of the PPA’s Customer Direct committee and regularly speaks at their conferences. She is on the Advisory Board of IIN Europe, the network supporting B2B information, publishing and media organisations across Europe and is also on the Governing Committee of ACE, the association which brings together executives from publishing, news wholesaling, distribution, services and retailing.
Justin has been working in media for 25 years, holding numerous senior positions within magazine marketing and distribution channels. He formed part of a successful start-up in 2000 before selling the business and launching his own publishing company in 2006 owning brands such as attitude, Loaded, Women’s Fitness, Superbike (amongst 80 others). He later founded MagazineCloner.com in 2009. A serial entrepreneur, Justin still owns attitude magazine, attitude events and is also involved in the property and financial sectors.
Adam has been working in media for over 20 years for the likes of British Forces Broadcasting, Kingston Communications and Arqiva before moving into publishing in 2007. During his time in the publishing sector he has been responsible for creating and launching a diverse portfolio of digital media for publications including attitude, Women’s Fitness and Loaded magazine, and he was instrumental in the creation, launch and digital strategy behind MagazineCloner’s and Pocketmags.com’s success.
Strategic Development Director
Patrick was one of the first MagazineCloner employees, starting out as a business development executive following a graduate scheme with Interactive Publishing. He played an integral role in MagazineCloner’s business development, account management and product strategy before becoming company director in 2013.
Claire joined Jellyfish in 2006 as an Account Manager when paid search was in its infancy. She has a true passion for developing successful digital marketing campaigns and loves working through all the challenges that arise in order to ensure the best possible results for her clients. Now Operations Director for Jellyfish CoNNect, Claire is responsible for leading the extensive team of Account Managers and Account Strategists who manage acquisition campaigns for some of the publishing industry’s biggest players, both in the UK and worldwide.